truvia - paid social
Creative Director: Jonathan Schuster
Art Director: Olivia Zange
Copywriter: Casey Nelson
Photographer: Jimmy Eagle
Food Stylist: Kari Setterholm
Prop Stylist: D'ette Roberts
Agency: Public Works
Creative Director: Jonathan Schuster
Art Director: Olivia Zange
Copywriter: Casey Nelson
Photographer: Jimmy Eagle
Food Stylist: Kari Setterholm
Prop Stylist: D'ette Roberts
Agency: Public Works
Truvia Paid Social is a quarterly program that focuses on New Recipes that drive to the website and Inspirational shots that drive to Amazon. With four social shoots a year this also allows us to explore new creative styles and approaches with Truvia as well as staying on top of trends and relevancy. My goal when I started with Truvia was to bring more life, color and engagement into these assets. I worked add warmth, playful props and mid-moment spreads, as well as a new, multi-use approach to Recipes.
The seasonal paid social program performs so well that the media team has opted to create digital display using the social creative for FY24.
recipe process
I worked to integrate 3-step recipe shots that beautifully showcase the use of product and engaging movements. As budgets have movement around this has supplied us with a library of shots that we can use to not only talk about recipes but larger categories like Holiday Baking, Cocktails and Icing Decoration.
recipe stills
recipe inspiration
animation