truvia - battle of the bakes
Creative Director: Jonathan Schuster
Art Director: Olivia Zange
Copywriter: Casey Nelson
Photographer: Jimmy Eagle
Food Stylist: Kari Setterholm
Prop Stylist: D'ette Roberts
Agency: Public Works
Truvia approached us at the end of last fiscal year with an opportunity to create a competitive campaign that would set Truvia up directly against their competitors. Though we are not able to call out competitors by name the works speaks for itself. We created a test kitchen to find that Truvia truly was outperforming other sugar substitutes.  We created 2 videos and a series of images to tell story of two 1:1 sweeteners using the exact same recipes: Banana Bread and Sugar Cookies. To create longevity for the campaign we also branded it "Battle of the Bakes" so that the team can create more assets as opportunity arises to test other recipes.
I lead the creative portion of this project from concepting the campaign, directing and modeling in the shoot, designing the branding and landing page and editing the final assets for paid media.
Visit the landing page at truvia.com/battle-of-the-bakes-with-truvia
banana bread

ingredient lay down

side-by-side comparison

Truvia recipe image

sugar cookies

ingredient lay down

side-by-side comparison

Truvia recipe image

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