sparx - key visual exercise
Creative Director: Jonathan Schuster
Art Director: Olivia Zange
Copywriter: Casey Nelson
This was a practice quick thinking ideation. My creative director brought me and my copywriter the brand info and information about how Sparx wanted to position themselves as the easy to use, reliable, at home skate sharpener. We had 1 day to work through what I thought would be the best visual approach for the brand and present a key campaign visual and 2 social images. We chose to focus on the mechanics of the machinery and make everything feel literally sharp.
Creative Director: Jonathan Schuster
Art Director: Olivia Zange
Copywriter: Casey Nelson
This was a practice quick thinking ideation. My creative director brought me and my copywriter the brand info and information about how Sparx wanted to position themselves as the easy to use, reliable, at home skate sharpener. We had 1 day to work through what I thought would be the best visual approach for the brand and present a key campaign visual and 2 social images. We chose to focus on the mechanics of the machinery and make everything feel literally sharp.
