nature valley | earth month
Art Director: Olivia Zange
Photographer/Videographer: Olivia Zange & Ryan Moede
Agency: bbdo mw/omnicom
Earth Month is a key content pillar for Nature Valley every year. The brand has a partnership with the National Parks Conservation Association. Every April we focus content on Instagram largely around Earth Month. This year, I came up with 2 areas of focus outside of the partnership with NPCA. First, Nature Breaks. Social has a lot of noise and Nature Valley is encouraging users to take a break and go outside with ambient videos featuring nature sounds. Second, package re-use activities for children. These are especially fun with the beginning of spring. 
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