nature valley
Art Director, Food Stylist, Prop Stylist: Olivia Zange
Design Director: Becky Eilers
Photographer: Ryan Moede
Agency: bbdo mw/omnicom
Art Director, Food Stylist, Prop Stylist: Olivia Zange
Design Director: Becky Eilers
Photographer: Ryan Moede
Agency: bbdo mw/omnicom
Working on Nature Valley is one of my favorite clients as it combines my love for a good snack and outdoor activities. As a brand expert, I work on monthly organic social calendars for Nature Valley as well as paid performance and ecommerce work. On average I am capturing at least 6 pieces of content a month. I am involved in every step of creation from concepting to prop shopping and art directing on set.
Back to School - New Product: Lunch Box Bars
Working on creating content for Lunch Box Bars has been one of my favorite projects and a true labor of love. When I presented the concept to authropormophise the bars and create a Nature Valley School Bus, I think my genuine excitement is what ultimately sold the client on the idea. The execution was so much fun and great reminder to chase the projects that inspire you to be better. I created all of the sets by hand and built the bus out of cardboard and paint. I think art and crafts are an exciting direction for social, especially brands that deal with the whimsy of childhood.
While the original execution is still the most successful (over 20K likes on tiktok) we've turned the lunch box bars into a series as we go throughout the year. Stay tuned with Nature Valley to see what they do next!
Social + Brand Library
Earth Month
Earth Month is a key content pillar for Nature Valley every year. The brand has a partnership with the National Parks Conservation Association. Every April we focus content on Instagram largely around Earth Month. This year we had 2 areas of focus outside of the partnership with NPCA. First, Nature Breaks. Social has a lot of noise and Nature Valley is encouraging users to take a break and go outside with ambient videos featuring nature sounds. Second, package re-use activities for children.
Paid Performance
