javacado | packaging & branding
Creative Director: Debbie Christensen
Art Director: Olivia Zange
Agency: broadhead
Creative Director: Debbie Christensen
Art Director: Olivia Zange
Agency: broadhead
Javacado is an arm of Good Foods. It is a coffee drink made with avocados. This is targeted to health conscious coffee drinkers. The team was looking for packaging and branding that would stand out from the many coffee drinks on the shelves. Below are the concepts that I designed, illustrated and presented.
concept 1
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/95494d35-d393-4f3f-9de6-8fb35cb977e2_rw_3840.png?h=befb0d1a8c4b1c6e26646d0ed3738535)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/c130d542-ecf5-494f-b83e-cd47c287040a_rw_3840.png?h=fd663d249e0d91269a96ed091c6765f6)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/a9def53e-f19b-412b-bc49-8ab3af2eaad7_rw_3840.png?h=3a4c336223f503553ea1d0cbaf5ebfd0)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/cf1a94d5-635a-4a4f-925f-48c2d99c5809_rw_3840.png?h=00835f8411e466714f44b77408477f9c)
concept 2
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/ca1cea64-4c24-4a2e-a3c9-d7390f3909ca_rw_3840.png?h=96dd8b0739fb694247f93cbdea1e0cc6)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/220c10e6-e744-4864-83f4-f34e8ba85b82_rw_3840.png?h=b97470b5d2480c9da5443c757d787009)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/044f0482-84ef-4737-808c-a2dd97249fca_rw_3840.png?h=530d78e0a488ace1e0d0474f4cf8b465)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/a80f736d-a883-40fd-a228-55eb3f5bfcf5_rw_3840.png?h=020cc3a1259999148aaaba1ad8546e27)
concept 3
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/f5fbea22-d7fb-4493-962c-c3c07720853f_rw_3840.png?h=86d5d1084e082a04a09f79149396d7dd)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/b3e18909-78b0-46d4-9c9d-0a05f8c38892_rw_3840.png?h=8f9bab1b4abd114d4c77aa0915917e68)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/08abf449-363b-4a5c-96c4-6142e77440db_rw_3840.png?h=eaa9cd8193455495423b698a169b4b9f)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/cdc382d7-1c55-40ca-a43f-746d3e1d334a_rw_3840.png?h=13bac9e747f93931d682c82963954f30)
concept 4
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/f5f51958-3a9d-4c32-9fac-6bd02d01b1ea_rw_3840.png?h=6b0dccb00007dcdd891d2028844700e8)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/acfa2ebc-2391-42d6-9393-43cbc1cc6f13_rw_3840.png?h=31bc450ce9c203a477fb096ff63f66da)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/03f98df1-d7dd-45f2-889c-27812d25e790_rw_3840.png?h=b294f618c3894153554b82211ff94ecf)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/f0235b2f-9114-43e2-837c-dacd92c7b4d6_rw_3840.png?h=3867c35f741e398ef5286a3f6077e1d7)