goodfoods - game day giveaway
Creative Director: Debbie Christensen
Art Director: Olivia Zange
Copywriter: Shannan Daehn
Agency: broadhead
Game Day Giveaway was one of the first large social giveaways goodfoods did. To make it impact, the prize was a large suite of their products along with several other game day items (such as yeti coolers). The team had a strong desire to make new and impactful creative to promote the giveaway but had a short timeline and budget.  I ran with this concept of recreating their typeface using the vegetables most commonly dipped into goodfoods dips and then creating branding for the giveaway that tied into the football theme. The campaign included organic social, paid social and email.
The giveaway did incredibly well having:
33M impressions, 69,840 entrants, 10,763 (15%) opted-in to receiving goodfoods emails
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