general mills new product innovation | key visuals and social
Design Director: Becky Eilers
Copywriter: Sash Sridhar
Art Director: Olivia Zange
Agency: bbdo mw/omnicom
A significant part of my role for working on General Mills brands is to create key visuals and example social posts for new innovation products. These are made prior to any campaign or photoshoot to give the brand and sale's team North Star as they move forward with paid media. 
totino's and old el paso ramen
all blue gushers
fruit by the foot splitz
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