nature valley, lärabar, fiber one, epic
Art Director, Food Stylist, Prop Stylist: Olivia Zange
Photographer: Ryan Moede
Agency: bbdo mw
Capturing organic social is like having my own personal playground. I love having a space like this to experiment with different types of content. Working within organic essentially receive immediate results on test and learn concepts. Each month I capture organic and ecomm content for 4 of the bars brands within General Mills. I use insights from consumer research to create concepts that will engage and resonates with each brand's audience. Generally I have about 1 business day to concept a shot list and will then capture about 12-20 shots per month across all 4 brands. Be sure to follow the brands on instagram to stay current with content!
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