eprinex | most wanted - in store
Creative Director: Greg Dutton
Art Director: Olivia Zange
Copywriter: Shannon Daehn
Agency: broadhead
Creative Director: Greg Dutton
Art Director: Olivia Zange
Copywriter: Shannon Daehn
Agency: broadhead
Eprinex, a cattle dewormer, was looking for an engaging way to connect with customers in-store. Their existing campaign is called "Eprinex. Deadly Effective" so we created "Eprinex's Most Wanted" as an extension of that campaign specifically for in-store use. The experience game-ifies shopping in-store by encouraging customers to catch all 39 Bandits (parasites) and learn more about the product through an e-brochure.
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/e0858f85-492c-4bb5-9ba2-a787a19ce522_rw_3840.png?h=4bd9208f668ed2c3a75cc4237ecfe0e6)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/84c87004-ef2e-4a3f-96a2-b1bebcd48541_rw_3840.png?h=cc32cc864fac773b0042774af9f1c09e)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/70061cd9-c3be-445f-8f02-71c3c62dc208_rw_1200.png?h=8fa123a7d0bf427acc1a46ed9198295b)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/a3d5e678-b7d5-4e85-894f-8689a18c17bf_rw_1200.png?h=779203f8eb436c15e426c03fba2735f6)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/e2cc7999-200d-4b5a-a116-12e69c8cd948_rw_1920.png?h=c97fb94b457b18201a07acc67d5ac752)
![](https://cdn.myportfolio.com/4e5b6193ab4213ee012e9593d5c79027/aaaa40ff-55df-4bbb-94ba-777fe0cdde23_rw_3840.png?h=2b469823dbab39a0ea7150dd6ad1b675)