eprinex | most wanted - in store
Creative Director: Greg Dutton
Art Director: Olivia Zange
Copywriter: Shannon Daehn
Agency: broadhead
Eprinex, a cattle dewormer, was looking for an engaging way to connect with customers in-store. Their existing campaign is called "Eprinex. Deadly Effective" so we created "Eprinex's Most Wanted" as an extension of that campaign specifically for in-store use. The experience game-ifies shopping in-store by encouraging customers to catch all 39 Bandits (parasites) and learn more about the product through an e-brochure.

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