crystal farms - paid social
Creative Director: Jonathan Schuster
Art Director: Olivia Zange
Copywriter: Casey Nelson
Photographer: Jimmy Eagle
Food Stylist: Kari Setterholm
Prop Stylist: D'ette Roberts
Agency: Public Works
Crystal Farms has a two pronged approach to their paid social program, this includes new recipes that drive to the website and new product and lifestyle inspiration that drive to purchase. Two of the largest drive periods for Crystal Farms are Superbowl and Back-to-School which are largely featured below. Families and moms are Crystal Farms' largest target audience so we are always working to create family fun in our content as well as mouth-watering, midwest cheesy goodness.

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